Polo 67
Before he built a fashion empire, Mr. Ralph Lauren had a childhood dream of becoming a baseball player. Polo 67 was crafted for the next generation of dreamers—those ready to write their own rules. Fronted by powerhouse Aaron Judge, the campaign celebrates a story of strength, resilience, and raw sophistication. What’s your dream? Design it. Live it.
LOGO
PRIMARY PACKAGING
SECONDARY PACKAGING
KV
KV DYNAMIC CHARTER
PROGRAMMATIC BANNERS
TVC
E-COMM
AMAZON
SEEDING BOX
MACY’S HSQ
OOH